WEB SITE STATISTICS : NAVIGATION
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The visits report tells you the best guess of the number of separate, individual people that visited your site during that time period. It also reports the average length of time for each visit and the longest visit: For example:
Whether these numbers are good or bad depend on your goals and the type of information on your site. Navigation and Referers tells you about how visitors interact with your site and where they came from to get there. You can find out what sites they were at before yours to decide if your advertising strategy is working, which pages are becoming hot spots in your site, or which key phrases they are searching for so you can tailor your site accordingly.
Top Trails Followed A trail is a path, a set of files, retrieved at about the same time by someone at a given location. The assumption is that this indicates the movement of the average user through the pages of your site. For example: a trail listing Contact.phtml, images, contact.gif, order.phtml, images, order.gif would indicate that someone viewing the page called contact (and its graphics) then traveled to the page called order (and its graphic). Examples Visit The "10 Examples Visits" lists 10 Sample paths with the site they came from, time taken, and trail of files accessed. You can get more information about your visitors by going to the InterNic whois page. Enter the domain name you want information about (Enter: thiscompany.com, not www.thiscompany.com) and ENTER. You will be presented with a name, address, phone and other information about the controller of that domain name. In the middle of each weekly report is a large table reporting the number of accesses to each file on your web site. It looks like this. They are listed in order - most accessed to least. the / is your top (home) page. Accesses is the number of request for that file. Bytes is the amount of information transferred. For Example:
This means the page called products.html was requested 187 times and 614K total was transferred. Remember that people sometimes stop pages in mid-transfer or reload pages. Top Entry Pages This report lists the most common "points of entry" to your web site. You may be surprised to learn which pages are most commonly the point of entry to your site. Top Exit Pages Here you will see a lists of the most common "points of departure" from your web site. Since many users don't go past the first page of a site, it is not uncommon for some of these pages to also be common points of entry. |